The new Reimagine app is free to download and use but monetizes via weekly and monthly subscriptions that unlock unlimited access to photo scanning, colorization, enhancement, and other features. The company says that it’s employing AI ethically, as it’s adding watermarks to photos that were manipulated by AI to ensure “transparency and respect for the original content,” the company told us. The color restoration technology was also licensed exclusively by MyHeritage from DeOldify, they noted. As a bonus, color restoration also sharpens photos and improves their level of detail.” “With color restoration, you get the authentic colors revived in seconds, and no colors are guessed in the process. “This gives you the chance to revive your favorite moments from the days before digital photography,” a company spokesperson explained. However, there are times when it may not get colors 100% accurate. The company says the technique, developed by DeOldify, uses machine learning algorithms that pay particular attention to detail and were trained across millions of real photos. That is, it’s not trying to simulate color from B&W photos, but is designed to be used to restore the colors of photos from the ’50s and ’60s that were originally taken in color but faded over the years. In the details shared with the press, Reimagine’s colorization feature is described as a “color restoration” feature. However, MyHeritage has been using this colorization tech since at least early 2020, when it announced a Colorize feature for its platform’s users. (Google, as you may recall, once promised to launch a colorization feature for B&W photos in Google Photos, then pulled back, saying it still had work to do as the colors weren’t accurate.) Image Credits: Sarah Perez/screenshot from Reimagine appĬolorization also worked in these brief tests, though this is an area that requires further examination before we could make a recommendation. The results weren’t quite as crisp as the company’s own example images, in terms of touch-ups and corrections, but they were still fairly impressive considering the blurry mess we scanned in: One issue we did find, however, is that when a light source produced a glare on the printed image, the AI was not able to correct that in one instance. But in some brief tests (using a couple of my grandmother’s old photos), we found the app generally held up its claims of being able to enhance and improve photos, in most cases.
MYHERITAGE DEEP NOSTALGIA FULL
Memories are best enjoyed when you can share them with your loved ones, and Reimagine makes it easy to re-experience your precious moments together.”Īs the app has only just launched, we haven’t been able to put it through its full paces. “Photos are a significant gateway to the exciting world of family history, and as our suite of photo tools has expanded, we decided to develop Reimagine, a dedicated app for family photos that encourages new audiences to capture their family memories and bring them to life. “Since the launch of our first AI photo feature more than three years ago, MyHeritage has revolutionized the way consumers engage with their family photos,” said Gilad Japhet, founder and CEO of MyHeritage, in a statement about the launch.
You can also scan individual photos, in case you have a collection in a shoebox somewhere, as well as upload photos from your phone’s camera roll, the company says. After scanning, you can also add more details, like names, dates, and places, to make them easier to find. The app identifies the separate photos and will automatically crop them and save them as stand-alone images. To use the app, which is available for both iOS and Android, you’ll snap photos from the pages of your old photo albums. Reimagine builds on that technology by combining it with other photo-editing tools designed specifically for preserving old photos. The new mobile app’s main focus is to help users easily import printed photos stored in albums, then touch them up by improving their resolution, fixing scratches and creases, and even restoring color in black-and-white photos and animating faces - the latter, a technique that went viral in prior years with MyHeritage’s launch of “Deep Nostalgia.” Now, genealogy company MyHeritage is turning to AI to make it easier for families to preserve their memories with the launch of its latest app, Reimagine. AI is impacting the realm of photography, ranging from tools for professionals like Adobe Photoshop’s new generative AI, to those for consumers, like Google Photos’ forthcoming Magic Editor.
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